Look into my skies – First Time Flyer

In January 2019, we surveyed 2000 UK men and women and over a quarter (28%) said they wished they could experience their first flight feeling again.  We also revealed that more than a third (35%) of Brits say they’ve fallen out of love with flying and over half (55%) feel that flying is just a means to an end.

With this in mind, we wanted to show how great we think flying actually is and decided to partner with TV hypnotist, Aaron Calvert, to give frequent flyers a ‘first time’ flying experience to help them fall back in love with flying.

Watch the amazing results here…


Aaron spent 20 minutes putting our five participants under hypnosis. Each person was told they were being filmed for a documentary on being a first time flyer before being taken through the airport and onto the plane – where they believed they were boarding an A321 for the very first time.

Our participants spent eight hours under hypnosis and each person was filmed as they waited expectantly in the departure lounge, watching the planes take off, before excitedly boarding.

Manchester based TV hypnotist Aaron, 27, said: “It’s been really eye-opening. These guys absolutely believe this is their first flight. And what’s amazing is the simplest things are bringing such joy. They looked out of a window, saw a plane and couldn’t believe the size of it or that it could actually take off. There was an almost childlike excitement to their constant questions!’


The Participants

 Jo Cattini from Hemel Hempstead age 47, estimated she’s been on more than 30 flights, taking a couple of family holidays a year.

Married couple Lee and Jade Evans, 30 and 29, from Portsmouth, are also regulars on planes – with Lee’s job as a project planner taking him on monthly flights to Scotland and Europe. The duo even flew long haul for their honeymoon just four years ago.

Also put into a trance were James Jebson, a 36-year-old photographer from Blackpool, and chef Murray Tweddle, 32, of Kinross.

James said:I have a massive range of emotions. It’s made me realise how incredible flying is. If I hadn’t been hypnotised myself, I’d be the guy saying, ‘that’s fake’. But I can guarantee, it’s the most strange, bizarre and beautiful experience. If you haven’t flown before, just do it.”


Our Survey

On average the British public take 280 million flights each year, our survey found that while almost three quarters (72%) remember their first flight fondly, on average, it takes the average Brit 21 flights to stop feeling excited by it.

But many people do see it is an opportunity to catch-up on a fun activity. Over one in ten (11%) use the time in the sky to catch-up on their favourite TV show or watch a film, over two in five prefer (38%) to use the time to catch-up on some sleep, and almost half (48%) immerse themselves in a good book.

New Zealand (24%), Australia (21%) and Japan (15%) were the top countries that people want to travel to and experience for the first time, followed by the USA (12%) and the Caribbean (11%). However, many Brits still have travelling abroad on their bucket list, as 5.9millionare still yet to fly for the first time.




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